Google Ads specialist · 15+ years in paid media

I turn your Google Ads budget into real bookings, leads and sales.

I've spent 15+ years in paid media for Nespresso, Bacardi, Martini and Nokia, and now I bring that experience to small and mid-sized businesses. I guarantee results you can measure.

No cost. Useful recommendations whether or not we work together.

Kat Deans, founder of Kaat Consult
303 bookings in 6 days from $320 in ad spend
  • Nespresso
  • Bacardi
  • Martini
  • Nokia
  • QIAGEN
303
bookings in 6 days
From just $320 in ad spend, about $1 per booking
11x
return on ad spend
$51K in revenue from $4.5K in ads
$3.5K
in sales in one week
For an artisan candle brand
2,405
leads vs. a 1,000 goal
Award-winning global campaign
31+
countries
Budgets of up to $500K+

Client success stories

Real businesses, measurable growth.

From a kids' gym to a healer in New Zealand to a handmade candle brand: the same approach, tuned to each business.

303trial classes in 6 days for $320
Within 6 days of the campaign we were able to generate 303 trial classes paying only $320 for ads. And a big part of those people signed up for membership.
The Little GymKids' activities
$51Krevenue from $4.5K in ads
The next morning when I woke up I had 20 bookings and it has not stopped...
BarryHealer, New Zealand
$3.5Kin sales in one week
What surprised us was a very rapid growth, there was a time before and after working with Kat, before we had very inconsistent sales. We are absolutely happy and very satisfied... I strongly recommend working with Kat.
AnetaManufaktura Moira, premium natural candles
Award-winning Global lead generation

QIAGEN: 2.4x the lead target on a global campaign.

  • 2,405 applications vs. a 1,000 goal (2.4x the target)
  • 169 sales-qualified prospects and $135K+ in sales opportunities
  • YouTube view rate above 60% vs. a 30% benchmark
  • Cost per view of $0.02 vs. a $0.30 benchmark
“This is incredible that you were able to achieve 2200 applicants! You really did an excellent job!”
“Kat Deans - QIAGEN THANK YOU for all your efforts to make this a success!”
“Special thanks to Kat Deans for driving the program and the activities!”
— QIAGEN stakeholders

What I bring to your business

Senior-level Google Ads, without the agency layers.

You work directly with me, a senior strategist, never a junior account manager.

Get my free audit
3–6x
Consistent return on ad spend
30–55%
Lower cost per lead within the first 60 days
20–80+
Qualified leads per month, depending on budget and offer
25–40%
Higher landing page and funnel conversion rates

How I can help

Everything your Google Ads account needs to perform.

  1. Google Ads setup, management and optimization

  2. Search, Display, YouTube, Performance Max and Remarketing campaigns

  3. Google Ads account audits to find wasted spend and quick wins

  4. Keyword research, negative keywords and competitor analysis

  5. Ad copy and creative testing

  6. Conversion tracking: GA4, Google Tag Manager, Google Ads tracking

  7. Landing page and funnel recommendations

  8. Clear reporting in plain English

Is this for you?

I'm a great fit if you:

  • Run a service business, studio, local business or e-commerce store and want more leads or sales
  • Have tried Google Ads before and didn't get the return you expected
  • Want honest advice: if Google Ads isn't the right move for you yet, I'll tell you

Industries

  • Fitness & kids' activities
  • Wellness & coaching
  • E-commerce & handmade goods
  • Food & beverage
  • Spirits
  • Technology
  • Life sciences
  • B2B
  • Hospitality
  • Nightlife & events

Questions

Before you get in touch

I'll audit your Google Ads account with you at no cost. You'll get useful recommendations whether or not we work together.

You work directly with me, a senior strategist, never a junior account manager.

I'll tell you. If Google Ads isn't the right move for you yet, you'll get honest advice instead of a sales pitch.

Clients typically see a 3–6x return on ad spend, cost per lead down 30–55% within the first 60 days, and 20–80+ qualified leads per month depending on budget and offer.

Everything from a few hundred dollars (303 bookings from $320) to budgets of $500K+ across 31+ countries.

Free Google Ads audit

Let's look at your account together.

Send me a message and I'll audit your Google Ads account with you at no cost. You'll get useful recommendations whether or not we work together.

  • A senior strategist, never a junior account manager
  • Honest advice, even if that means not now
  • Clear reporting in plain English